About our product development
Dynamic Code’s driving force is to translate the latest research into products that contribute to increased well-being and better health.
Our special expertise is to apply the latest scientific advances in DNA technology and other molecular biology research into useful products for consumers, municipalities, healthcare and companies. Dynamic Code develops simple and safe home tests and services for health and environment.
Our approach to product development is to create products that are close to people's needs and help people seek advice for various symptoms or diseases. Many of the health tests Dynamic Code has developed, give customers quick and useful answers. The analysis results are as secure as in health care, but are quicker. In some cases there have not been adequate diagnoses within the traditional health care system. One example of this is our home test for bacterial vaginosis.
Our goal is for our tests to provide more than a quick answer. We want to explain the answers and show the way to the right response or treatment after the test has been performed. An example of this is that we can now offer medical advice and the opportunity to get e-prescriptions online for our health tests, which is done via the business area Carestore.com.
Based on science
Dynamic Code bases its product development on science, expertise and multiple independent scientific sources. It is not just be the latest "fad" in scientific circles. The minimum requirement is that there are multiple scientific research groups and studies that show the same thing. These scientific publications must meet certain requirements to be considered as supporting the case.
The specialists at Dynamic Code monitors both national and international tests and new research advances, and the products work both nationally and internationally in terms of quality and performance. The development department has ongoing external quality controls and many of the tests are part of the international quality test, the so-called "ring test". In brief, this means that samples were sent to all participating laboratories, who perform analyses on these tests and report the results. The results are compiled in a report, which is sent to the participating laboratories. Dynamic Code's tests do very well here.
The overall concept of Dynamic Code
Dynamic Code has developed a unique concept for health and environmental testing. It covers everything from the production of sampling kits, methodology of analysis, implementation of analysis and distribution of test results. The concept consists of four main pillars and also includes efficient logistics throughout the chain:
1. Sampling kits for self-sampling.
Individuals can take the test at home themselves. Consumer products are CE marked according to the IVD Directive and are registered with the Swedish Food and Drug Administration and EUDAMED (European Databank on Medical Devices). This means that sampling instructions are tested in individual studies.
2. Unique method of analysis.
Dynamic Code monitors new research advances and cooperates with research groups and experts in various fields to develop new DNA tests. Examples of this can be when new discoveries between genotypes and phenotypes (characteristics) are made. We usually develop the methodology of analysis internally and keep it in a "black box". The focus is on cost analysis with maximum security.
3. Highest security for results
Our laboratory is accredited according to ISO/IEC 17025 by the Swedish authority SWEDAC. We offer forensic, criminal investigation lab logistics for maximum security and focus on high capacity. Our current capacity is 300,000 tests per year.
4. Quick, valuable results
Dynamic Code offers quick response times. 24 hours from receiving the test at our laboratory (e.g. chlamydia tests) up to five days. The tests provide useful answers and referral to counselling, both nutritional counselling as well as medical advice.
Dynamic Code has developed a concept around the logistics of analysis results. All analysis results can be retrieved securely and anonymously via our website by filling in the analysis code. There is a well-developed and integrated laboratory data system and web platform behind this. The basis for this is a well-designed lab logistics flow and a web communication that facilitates cooperation with our partners.
5. Medical advice and e-prescriptions
Dynamic Code has also developed a unique total concept in which home tests are linked directly to medical advice and e-prescriptions. This is possible through cooperation with digital health centres in Sweden and Denmark. This total concept is its own digital business under the name Carestore.com. Customers buy home tests online for a specific symptom and get their test results on our website within a few days. If the test results are positive, the customer can go directly to medical advice and e-prescriptions. If the customer needs advice before purchase or if the symptoms persist, they can get the right specialist contact information and the right advice through us. The customer gets quick analysis results and can start their treatment within a few days - without leaving home. This concept is available in Sweden and Denmark, but we are working on launching this concept in other countries.
Dynamic Code focuses on four product areas.
1. Health testing for consumers
These are tests for lactose intolerance, chlamydia, mycoplasma genitalis, bacterial vaginosis, predisposition to excess weight etc.
2. Indoor home environments
These include tests for dry rot.
3. Paternity and kinship determination
The customers of these tests are mainly municipalities and the Migration Board in Norway (UDI). Currently about 50% of all municipalities use Dynamic Code's tests for determining paternity.
4. Animals analyses and lineage tests
Examples of customers are Växa (formerly Svensk Mjölk), Viking genetics and Svensk Galopp, the Swedish National Laboratory of Forensic Science (SKL) and the police.